The Roman Catholic Diocese of Phoenix Partners with Ruotolo Associates to Achieve Historic Campaign Success
Surpassing the $100 million goal of the Together, Let Us Go Forth/Juntos Sigamos Adelante Campaign for Evangelization and Discipleship is indeed cause to celebrate. Recognizing the richer benefits of this innovative campaign showcases the value of our new approach to campaign counsel.
A New School/A New Vision
From an initial study to assess the feasibility of building a new high school in the growing West Valley of Phoenix in 2014, Ruotolo Associates’ counsel to the Roman Catholic Diocese of Phoenix expanded in scope and strategy.
Our initial conversations with constituents opened the door for the consideration of a more expansive case. In concert with Bishop Olmsted, we crafted a vision for a comprehensive campaign to serve the geographic and demographic reach of the Diocese, then affirmed the expanded goal through a micro-study.
To prepare for the more robust campaign plan, Ruotolo Associates (RA) conducted an assessment of the Office of Stewardship and proposed a significant redesign, resulting in The Office of Mission Advancement. An Executive Director was recruited through our RA Search division and new staff received onboarding and ongoing training from RA to ensure the effective execution of the campaign and to prepare them for next phase growth.
RA’s strategic counsel encouraged relationship building between the Diocesan Mission Advancement staff, the clergy, and lay leaders of the diocese. This model was utilized throughout the Parish Phase, further strengthening bonds of trust between the diocese, its priests and its people.
The relationships built within the Phoenix community remain there well beyond the tenure of counsel. A smaller investment in campaign counsel actually results in a higher and longer-lasting positive impact throughout the diocese.
In August of 2018, St. John Paul II High School opened in Avondale – the only new Catholic high school to open in the country that year. In November of 2019, the Together, Let Us Go Forth/Juntos Sigamos Adelante Campaign surpassed its goal raising over $110 million. More significant than that milestone, which more than tripled any previous campaign efforts, is the growth in constituent engagement with the Diocese of Phoenix.
Focused on building meaningful, trusting relationships, the campaign invited individuals throughout the Diocese to join this historic campaign. In all, more than 20,000 individuals contributed to the advancement of evangelization and discipleship in the Diocese of Phoenix.