DOP Campaign Success

The Roman Catholic Diocese of Phoenix Partners with Ruotolo Associates to Achieve Historic Campaign Success

Surpassing the $100 million goal of the Together, Let Us Go Forth/Juntos Sigamos Adelante Campaign for Evangelization and Discipleship is indeed cause to celebrate. Recognizing the richer benefits of this innovative campaign showcases the value of our new approach to campaign counsel.

A New School/A New Vision

From an initial study to assess the feasibility of building a new high school in the growing West Valley of Phoenix in 2014, Ruotolo Associates’ counsel to the Roman Catholic Diocese of Phoenix expanded in scope and strategy.

Our initial conversations with constituents opened the door for the consideration of a more expansive case. In concert with Bishop Olmsted, we crafted a vision for a comprehensive campaign to serve the geographic and demographic reach of the Diocese, then affirmed the expanded goal through a micro-study.

“Ruotolo Associates brought a wealth of talent and skill to the study process. The Diocese is continuing to find tremendous value in the study – the research, the constituent engagement and the qualified plan for an effective campaign. George and the team delivered.”

Joseph M. Nemmers, Task Force Chair

Specialized Counsel

To prepare for the more robust campaign plan, Ruotolo Associates (RA) conducted an assessment of the Office of Stewardship and proposed a significant redesign, resulting in The Office of Mission Advancement. An Executive Director was recruited through our RA Search division and new staff received onboarding and ongoing training from RA to ensure the effective execution of the campaign and to prepare them for next phase growth.

RA’s strategic counsel encouraged relationship building between the Diocesan Mission Advancement staff, the clergy, and lay leaders of the diocese. This model was utilized throughout the Parish Phase, further strengthening bonds of trust between the diocese, its priests and its people.

The relationships built within the Phoenix community remain there well beyond the tenure of counsel. A smaller investment in campaign counsel actually results in a higher and longer-lasting positive impact throughout the diocese.

“The Diocese of Phoenix is grateful for the guidance of Ruotolo Associates Inc. in establishing the Office of Mission Advancement. In addition, the assistance they offered in the search for qualified positions led to the successful hiring of our Executive Director. They focused on understanding the mission and hiring for a good fit in our organization.”

Reverend Fredrick J. Adamson, Vicar General and Moderator of the Curia, Diocese of Phoenix

Sustained Success

In August of 2018, St. John Paul II High School opened in Avondale – the only new Catholic high school to open in the country that year. In November of 2019, the Together, Let Us Go Forth/Juntos Sigamos Adelante Campaign surpassed its goal raising over $110 million. More significant than that milestone, which more than tripled any previous campaign efforts, is the growth in constituent engagement with the Diocese of Phoenix.

Focused on building meaningful, trusting relationships, the campaign invited individuals throughout the Diocese to join this historic campaign. In all, more than 20,000 individuals contributed to the advancement of evangelization and discipleship in the Diocese of Phoenix.

“Ruotolo Associates is the ideal strategic partner, always available, offering candid counsel that challenged our team to stretch our thinking about advancement. They took the time to understand how we worked as an organization and truly became a part of our team. Their senior leadership is impressive, providing a level of personal attention that is invaluable. Ruotolo Associates is committed to advancing the mission of the Catholic Church."

Cande de Leon, Executive Director of Mission Advancement